Press Release - Firm wins major London contract

Bradford based firm Pro Audio Systems has recently completed a major design and sound installation project at Heathrow Airport's new Terminal 5, which opened in March. The contract, awarded by World Duty Free, was won against stiff national competition.

The brief was to advise World Duty Free on the best and most innovative way to operate a fully integrated sound and visual media marketing package in their stores.

Working with one of London's top retail design agencies, JHP and leading visual brand Sony, Pro Audio Systems created an integrated network of high quality audio systems in 13 zones across 7 World Duty Free stores in the Terminal. Each zone had specific requirements varying from beauty areas and cocktail bars to arrivals areas.

The provision of clear and intelligible audio was the primary goal, coupled with designs that reflected the ambience of the store, all linked into an innovative software system. To achieve this, Pro Audio Systems' technicians employed sophisticated prediction and measurement software. Some of the world's finest audio products were then employed, including Meyer Sound loudspeakers, Klark Teknik signal processors, Lab Gruppen amplifiers, and a range of ancillary products, to create startling results.

Mark Riches, World Duty Free Managing Director commented " We are delighted with the results. Pro Audio Systems have helped us to realise our ambition of delivering a world class store, with world class and ground breaking systems. The audio system is second to none and a real first in travel retail."

Having been tasked with such a prestigious project it was essential that strict design criteria were met. Managing Director, Brian Lumb has been working with the retailer for the past 2 years, and has brought the project to a successful conclusion, on time and within budget.